Wednesday, March 4, 2009

New primetime 'Bulletin' and 'Focus Economy' in Astro Awani

IN an effort to bring high quality news and current affairs programmes to information-hungry Malaysians, Astro AWANI (Channel 501 Astro) is set to launch two programmes in early March. Agenda AWANI - a unique primetime news bulletin, and Focus Economy -a new current affairs programme, will premiere on 9 March.

Rozina Aziz, General Manager of Astro AWANI, “In launching Agenda AWANI, we are taking a contrarian approach during the traditional primetime news hour.

"We would like to offer viewers an alternative by moving away from giving the A to Z of daily news to focusing on top stories and reporting them in greater detail.

"We have become known to our loyal viewers as a channel that provides balanced, in-depth news and well as challenging and exciting discussions of topical issues.”

Starting 9 March, Agenda AWANI will be aired LIVE on Astro AWANI as its signature prime time news programme. This unique bulletin put the top news stories under a misroscope, giving viewers a complete, all-round 360 view.

Fronting the news bulletin will be Suhaimi Sulaiman who has solid experience as a broadcast journalist and anchor, having been in the industry for 18 years. Suhaimi is well loved by our viewers who have come to look at him as a force to reckon with when it comes to news and current affairs.”

Adds Rozina, “And in true Astro AWANI tradition, Suhaimi will be joined by young, up-coming anchor Rizal Zulkapli, who will have the golden opportunity of learning from his long-time mentor. This will be a big step for this young anchor, but he is intelligent and has proven himself as our principal business anchor.

"Rizal has also anchored special analysis programmes in conjunction with the Malaysian General Elections as well as the US Presidential Debates and Presidential Inauguration. He has also interviewed international leaders and personalities in in-house specials VIP AWANI and Tamu AWANI.

Another programme that will make its debut is Focus Economy which will be a very timely show, showcasing bright sparks in the currently gloomy economic outlook.

The programme aims to unearth great ideas and solutions that could help spearhead growth in the short, medium and long term and help Malaysia ride through the global recession.

Focus Economy will be the first English language programme to be introduced as a regular feature on the channel.

“We have received a lot of requests from viewers asking for us to introduce English language programmes. We have established two strong current affairs programmes – Sudut Pandang and Perspektif Kita – that take a look at issues of the times.

Having been on air for 18 months now, we felt the time is right to extend the appeal of the channel to more Malaysians, by offering a weekly programme in the English language.

Viewers will enjoy our closed caption feature which will enable them to choose whether they’d like to watch the programme with Bahasa Malaysia subtitles or otherwise,” explained Rozina.

The launch of the two new programmes signal exciting times ahead at Astro AWANI which was launched in September 2007 in conjunction with Malaysia’s 50 years of Independence.

Rozina adds, “We have studied the findings of independent research and commissioned specific research of our own. We also monitor feedback received through various mediums and key blogs to get a sense of how people perceive the channel, what they like about itand what they find lacking.

"Watch this space, as we will be announcing more new content on the channel, based on the feedback we have received from our viewers.”

Agenda AWANI

Agenda AWANI broadcasts daily from 8.00pm to 9.00pm commencing 9 March. This unique ptimetime news bulletin will report, discuss and analyse the most compelling news of the day with expert guests on hand. Veteran TV newsman Suhaimi Sulaiman fronts Agenda AWANI from Mondays to Thursdays while upcoming anchor Rizal Zulkapli helms the bulletin on Fridays and weekends. Top Malaysian news anchor Suhaimi Sulaiman fronts Agenda AWANI Mondays to Thursdays Rizal Zulkapli anchors Agenda AWANI on Fridays to Sundays

Focus Economy

Also from March 9, Astro AWANI debuts Focus Economy. It will be hosted by Suhaimi Sulaiman, the weekly programme features fast-paced brainstorming with leaders of major companies and industries, Small & Medium Enterprise leaders and government leaders on various pertinent topics.

Looking for bright sparks at times of gloomy economic outlook, the show will focus on new and attractive ideas, innovations, niche and growth areas, markets, opportunities and collaborations.

Tune in every Monday at 11.30pm for a dose of hope and inspiration. Focus Economy is delivered in English with Bahasa Malaysia subtitles.

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